Campari stands as the iconic Italian aperitif, crafted from Gaspare Campari's proprietary 1860 formula of bitter herbs, aromatic botanicals, and fruit infused in alcohol and water. Its striking crimson hue belies a complex aromatic profile and distinctly bitter character that defines the category. Remarkably versatile, Campari is the essential foundation for countless classics, from the Negroni to the Americano, while remaining equally compelling served simply over ice with a citrus twist. The recipe has stayed a closely guarded secret for over 160 years.